Published: April 18, 2016
by Katie Hemmeter
When we first started working with nonprofit organizations, there were many aspects to video production the team had to learn in order to meet our clients’ distinct needs. We’ve come a long way since then, and as a result, we’re prepared to share the five categories of nonprofit videos to help other organizations discover exactly what they’re looking for.
1. Call to Attention
This was one way DeKalb’s Family Service Agency raised awareness about their array of services. This kind of video explains what an organization does, highlights a specific problem or event, and may address a common misconception or problem.
2. Fundraising Videos
These assist with raising awareness, but this type focuses heavily on donations/donors and may cover an annual event. TAILS Humane Society designed a video to help raise funds at their Tropical TAILS Fundraiser. Donors love to see where their money is going, and there’s no better way of showing it.
3. Stories
Providing examples and third person success stories is also a great method to show the progress of an organization. Heritage Woods of DeKalb composed a powerful minute-and-a-half video of client testimonials.
4. Thank You:
Not only do donors love to know where their money is going, they also love seeing where the money went. “Thank you” nonprofit videos are a great way to highlight events and can feature the year’s most memorable parts. This is an excellent type of video to provide your audience at the end of every year.
5. Video Branding:
Finally, if you’re looking for a broader video, “branding” is a generalized way of introducing your nonprofit. It can be educational in nature, a “welcome” video, or simply an introduction to the vision of the organization. Adventure Works is a nonprofit counseling agency that created an informative video, placing emphasis on who, what, where, and why.
While this list has helped us distinguish the differences in nonprofit videos, there are other angles you may choose to take. It all depends on your organization. What we’ve learned though is that locating your audience and having a clear purpose and plan is the first and most crucial step in understanding what your organization wants.
For questions or more information about partnering with nonprofits, check out Let’s Thrive 360.