VideoSycamore Public Library
Busting Library Myths
The board tasked OC with coming up with some concepts that might work to get their message across, trusting our experience to give them a message with impact. We played around with some concepts, considered existing examples of the kinds of messages they wanted, and mocked up some options that could work.
The library chose a mythbusting video that explored five top myths about libraries and showed the truth about those myths. It sounds like a serious topic, but it was super fun to shoot and put together.
Tested and Proven
We provided concepts, wrote the script, filmed, animated, and edited until everyone was happy with the resulting video. To engage their target audience, which consisted of younger ages, we included motion graphics and chose to change the song with every busted myth to keep things feeling fresh.
The library board and community loved the video immediately, and they shared the video on social media dozens of times, getting their message in front of more than 8000 people in the community. That’s a ton of exposure for a library in a small community, and it got in front of just the people they were trying to reach in the end.
~ 4 dozen shares
~ 9,000 views in a community of less than 18,000
"Totally awesome video!"
"The video turned out great!"
"Great video! SPL is a community treasure."