Published: August 24, 2026
You’ve probably heard about the rapid ascent of generative AI tech like ChatGPT and Midjourney. What sounds like magic capable of drafting articles or instantly creating works of art is better used sparingly as one creative tool in a full tool belt. AI can claim to know your company, your voice, and your mission, but it doesn’t care about you like flesh and blood humans can.
Does AI Deliver?
Let’s say you ask generative AI to create you a logo, for instance. It won’t think about the use of that logo. Do you want it embroidered on a hat or printed small on business cards? It’s likely to include details that don’t translate well for that. It also doesn’t reliably deliver a full file package including vector files you need to resize it without losing quality. When that happens, that logo still needs to be redrawn by a human in order to make it useful, spending the money you thought you were saving by using AI—still without the knowledge and care of having a real human design it.
AI Acknowledges
ChatGPT notes: “The logo we’ve created is an AI-generated image, not a true vector illustration. That means I can’t honestly provide production-ready SVG/EPS/PDF vectors directly from this preview—they would need to be recreated as vector artwork.”
Personable and Professional
With OC, we want to meet you, shake your hand, learn what makes you tick, and create a one-of-a-kind, original solution that fits your voice, your mission, and your budget—and not leave that up to a machine.
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