Published: May 18, 2026
The deadlines for ADA compliance in America have recently been moved back a whole year to May of 2027. Before that, the biggest reason to get compliant seemed to be to avoid hefty penalties. So the pressure is off for a year, now, but there are still plenty of reasons to get compliant as soon as possible.
Accessibility Drives Innovation
Eve Andersson, Senior Director of Products for All at Google, says, “The accessibility problems of today are the mainstream breakthroughs of tomorrow.”
It’s true that making the internet better for people with accessibility issues makes it better for everyone. While innovating to deliver a usable experience for everyone, often we find solutions to problems we never even realized were problems until we discovered something better. Every day is another opportunity to revolutionize how we use the internet. Before there was a call for it, we didn’t have different language filters, font size options, standardized link text, and so much more. Now everyone benefits by being able to have a website meet them where they are.
Accessibility Can Enhance Your Reputation
Think about everyone you know whose advice you would take about a product or service. Now imagine everyone who would value your opinion. Generally, if pressed, people can name around 100 people in their circle of influence. These are the people who we believe when they tell us about a good or bad experience with a brand, business, or organization.
When you make your website accessible to everyone, you protect your reputation and stand out as an accessibility leader. A better brand reputation will mean more people will feel good about supporting you, which, we probably don’t have to tell you, can lead to more sales and bookings.
Try sharing the story of your accessibility efforts. It could cement you as a brand who knows what they are doing, cares about being accessible, and has committed to a better future for everyone. That’s a great place to be when people are trying to decide who to go to in a crowded market.
Accessibility Extends Your Market Reach and Revenue Possibilities
More than 1 billion people around the world live with a disability. Collectively, they have over $6 trillion of buying power. You may recall us saying earlier that when you make your website accessible, you improve the experience for everyone—which includes yourself.
If you knew there was a trillion dollars waiting for you to open the door to, wouldn’t you be doing everything in your power to maximize the chance that it walked through your doors? Multiply that by 6; you can’t tell us you aren’t interested in making that a priority. It may not be the most warm and fuzzy reason to make your website ADA compliant, but that doesn’t mean it’s not important.
Accessibility Improves SEO
We’ve hammered on about SEO before on this blog. If you want to read more, check out The 8 Elements of Holistic SEO, or take a look at Six-ish Ways to Avoid SEO Pitfalls.
What we’ve learned more about since then is the way that being ADA compliant can do wonders for how high you appear in search results. One of the tenets of accessibility is mobile-friendly design. An accessible website is a mobile-optimized website, and Google will put you on the naughty list if your website isn’t responsive. And if that’s the case, you definitely need an update. Let us tackle your ADA compliance issues while we bring you into the modern age.
Do you have more time to get compliant before legal penalties start becoming an issue? Yes. But does that mean you should wait to get your ADA issues taken care of until next year? Absolutely not. Not only will we likely be completely booked at the last minute with everyone who chose to wait, getting the work done early will give you that much more time to stand out above others who don’t make it a priority. So what are you waiting for?