by Brian Oster
As mentioned in the B2B video post, if promoting your business using video is not already part of your marketing plan, change your plan. Video is here to stay – in the culture, in social networks, and in business.
See for yourself if interested.
OC is here to ease your stress and remove the fear of the unknown when creating consumer videos for your business.
In this blog series regarding business videos, we are answering the questions “What can video do for my business?” and “What types of business videos are right for my company?” This entry focuses on videos that can be best used for B2C marketing.
Business to Consumer Marketing Videos
- How To – One of the most popular types of video on the Internet are ones that simply demonstrate how to do something. Popularity doesn’t always mean they are well-produced or that they are what your business ultimately needs, but give this trend some consideration.
- Post-Sales Support and Maintenance – Here is another growing category that will not only get you noticed, but also potentially save your business money. If your product needs assembly, regular maintenance, or requires any type of explaining to help the client understand it, why not create a video to fulfill this need? Call center seats and irate customer calls could both be minimized.
- Donation Appeal – For start-ups and non-profits alike, video is an excellent resource for fundraising. Kickstarter, a popular funding platform, claims that “5.5 million people have pledged $946 million, funding 55,000 creative projects” since their inception only four years ago. Don’t be afraid to go after a piece of that pie.
- Event Videos – Invite consumers to your next big event or show them what they missed! FOMO (fear of missing out) is a strong motivator.
- Recruiting – The younger generation would rather watch a three-minute video about your company than read 1,000 words spread across several web pages. Tell prospective employees and career fair visitors about your organization via video.
- In-Store Videos – Reach consumers in the shopping aisle with in-store videos that tell them something they didn’t already know. Make the case for your product by featuring its benefits and necessity.
- New Product Launches – Get them excited to share your new product. Exclusivity and a feeling of being first on the scene are strong draws, especially for younger consumers.
- Product Testimonials – Ask your best customers to tell their story and win more in the process. Just talk to us if you need some suggestions about how to do that or what to ask.
- Promotional Videos – Again, these are safe videos for a business or organization, but we’d caution you that unless these serve a specific purpose, viewership will likely be very low.
- Lobby or Waiting Room Videos
- Team Biographies
- Facility/Office/Store Tours
- Video Blog (Vlog)
- Person-in-the-street Interviews
- Product Demos
In addition to the items listed above, there are several more kinds of videos that have been effective in communicating with consumers in a variety of ways. We’d love to talk to you about these videos if you’re interested.
Each type of business video is meant to serve a purpose. Consider what your customers are asking for, why they call your office, or even how to reach new customers where they shop. Then start browsing the Internet, and brainstorm the best video for your business. We’re always available to chat through the process, as we’ve said before, and there’s nothing we like more than helping you win.