We break video production into pre-production, production, and post-production, with the emphasis on pre-production. When you’ve shot as many videos as we have, you learn that more planning, better structure, and more specific branding guidelines allow for a better final product, one that is more efficient in message and cost and can be done with minimal edits.
We start with what you are trying to accomplish with your video, and we work our way backward. When we are all clear about your target audience, the best ways to distribute your video, and that ever-important purpose, we lay the groundwork for a production that will really wow your audience.
Measuring the effect of a video can be as easy as checking the built-in analytics of your chosen distribution channel. Google, Vimeo, and YouTube all have simple programs that track the reach your video has.
If it’s a return on investment (ROI) you’re after, that is a little more complicated. It all starts with setting S.M.A.R.T. goals, which are Specfic, Measurable, Attainable, Realistic, and Timely. With more concrete goals, it’s easier to see how effectively you’re reaching those goals. We have a series of blogs dedicated to this topic on our website that go into far more detail than we can cover here. Check them out!