Brief Answers to Big Questions: Why Is Working ON Your Brand as Important as Working FOR Your Brand?

Published: September 14, 2026

by Justin Difazzio

Our video director Darren pitched an idea in the spring that we all immediately knew was going to be a good time. With one example video, we recognized that our next quarterly in-person meeting day would be spent laughing, looking cool, and bringing his idea to life.

We still didn’t know exactly what he’d want of us, and the mystery built when he requested strange props from all of us. Typewriter? Sword? Bullhorn? What on earth was he up to?

billboard with mirror disco ball ice bowl with bottles in it

Throughout the day we staged several scenes, ran around the office, stopped for lunch, and crowded into the studio for more footage with community members who agreed to help us with the video. The inflatable chicken suit had us all clucking with laughter.

We were all eager to see the final product of all of this hard work, ridiculous as it was, and you probably are too. See how Darren’s spark of an idea transformed us into The Agency.

team group photo


Creativity Let Loose

You see, when we’re not working to make your marketing as effective as possible, we’re working to do the same for our own. Sometimes it’s making a mock secret identity video. Sometimes it’s tweaking our website to be accessible for everyone. And sometimes it’s taking way too much time to craft a hilarious April Fool’s moment to make you all smile.

It’s in those moments when we’re allowed to really flex our creative muscles that we’re having the most fun. Did it take effort to craft the 90s era parody website using only the tools we’d have had in the 90s? Yes! Did all that hard work pay off? You tell us.

90s style background with teal and pink and yellow accents featuring a desktop computer with the word "web"save icon floppy disk with pink and teal and yellow accents with the word "branding"90s style vhs tape with teal pink and yellow highlights with the word "video"

Our parody website featuring new bios, a custom demo reel, and some really bodacious design choices can be found at occreates.lol. Oh, we didn’t mention we bought a whole new domain for this stunt? We weren’t kidding about the amount of effort we went through to make you smile. Don’t forget to watch the demo reel. We think it’s pretty fab.

And in doing all of this, we hope to show you a little glimpse of what we can do for you. So send us your pie-in-the-sky ideas and your what-if concepts along with your basic needs. You never know what we can make happen when given the freedom to create something for you that’s as unique as what we create for ourselves.