The Clapboard: Demystified
You think the clapboard you see in movies is self explanatory? See our explanation of this handy tool & find out just what you're missing.
April 26, 2022
Brief Answers to Big Questions: What Should I Wear to My Video Shoot?
There's a whole lot to think about when shooting a video. We've provided wardrobe tips so you won't have to stress about what to (or not to) wear on camera.
March 13, 2020
Silence Is Golden: Reaching Your Audience with the Sound Off
85% of videos on social media are watched without sound. That's a number you should be paying attention to when making marketing videos for social media.
August 9, 2019
Reel Tips From a Reel Pro: Crafting OC’s 2019 Demo Reel
See how OC Creative crafted their 2019 demo reel. Video editor Dan Kapper walks us through how he made magic with all of our favorite past work.
May 24, 2019
Brief Answers to Big Questions: Nailing Your Video’s Call-to-Action
April 9, 2019
4 Steps to Telling Your Best Stories: How To Make Your Case with Video Testimonials
Follow our four steps to making effective video testimonials, and you'll harness the power of real, satisfied customers telling real, compelling stories.
September 24, 2018
Once is Never Enough: Getting the Most From Your Marketing Video
Stretch your marketing dollars by looking at your video projects with new eyes. You may have never realized how many different ways you can make your marketing videos work for you.
April 16, 2018
Three Shortcuts to More Effective Communication: Video Rules
From internal memos to newsletters to introductions, no matter what your scene, video can improve your communication in ways you haven’t even considered. For more effective communication, see why you should give video a try.
March 29, 2018
Video Length vs. Cost: What’s the Real Question Here?
Are shorter videos less expensive? Does length affect the effectiveness of a video? At its root, these are questions about cost-effectiveness. Can you spend less and still get a great video?
January 17, 2018