Measuring ROI: Promotional Video’s Unanswered Question
Measuring your return on investment for promotional video is more than a numbers game. A good video can impact initial impressions clients form about…
July 17, 2017
Spotted by Expedia
Been out in the rain lately? The folks at Expedia have. Rockford, Illinois was recently named in Expedia’s list of most beautiful towns in each state...
May 31, 2017
Vehicle Wrap Best Practices
Once a vinyl wrap is printed and applied to your vehicle, there can’t be any second guessing – at least none that won’t cost your business a great deal...
December 5, 2016
Creating Skip-Resistant Video Ads
The need to capture a viewer’s attention within the first few seconds of a video is becoming ever more critical. After that short length of time...
November 23, 2016
Getting the Most out of Your Footage
We've learned that pre-production is everything, and if planned ahead of time, repurposing footage can go a long way. Done right, one session of...
October 20, 2016
Videos Do Drive Fundraising
When it comes to fundraising, videos have a significant impact. We're not about to throw around statistics and create anxiety, so we've provided...
September 16, 2016
Making the Most Out of the Ordinary
One of the challenges of being a photographer is giving an ordinary subject a twist. There is a craft behind turning a familiar focus into a frame that...
September 4, 2015
Stock Photography Sites for Corporate Use
Over the years we have incorporated stock photography from sites such as iStockPhoto.com. iStock is the original resource for crowd-sourced, royalty-free...
July 27, 2015
Inspiration or How to Be a Leader in Visual Thinking
Inspiration noun in·spi·ra·tion | a person, place, experience, etc., that makes someone want to do or create something. Are you satisfied with merely...
February 5, 2015
Business Videos for Internal Use
Creating videos for your business is often thought of only as an expense. With some foresight, I want to show you how some internal videos can provide...
November 24, 2014
What is Branding and How Can I Create it for my Company?
Have you ever looked at an ad online or in a magazine and immediately knew who the company was simply by the style? Have you wanted a product without...
July 7, 2014
Why Film and Photography Look Better on a White Sweep
It goes by many names and depends on your industry, but it is always better to film video – and often shoot corporate photography – on a CYC, cyclorama...
May 14, 2014