Measuring ROI: Promotional Video’s Unanswered Question

Measuring ROI: Promotional Video’s Unanswered Question

Measuring your return on investment for promotional video is more than a numbers game. A good video can impact initial impressions clients form about…
July 17, 2017
Spotted by Expedia

Spotted by Expedia

Been out in the rain lately? The folks at Expedia have. Rockford, Illinois was recently named in Expedia’s list of most beautiful towns in each state...
May 31, 2017

Vehicle Wrap Best Practices

Once a vinyl wrap is printed and applied to your vehicle, there can’t be any second guessing – at least none that won’t cost your business a great deal...
December 5, 2016
Creating Skip-Resistant Video Ads

Creating Skip-Resistant Video Ads

The need to capture a viewer’s attention within the first few seconds of a video is becoming ever more critical. After that short length of time...
November 23, 2016
Getting the Most out of Your Footage

Getting the Most out of Your Footage

We've learned that pre-production is everything, and if planned ahead of time, repurposing footage can go a long way. Done right, one session of...
October 20, 2016

Videos Do Drive Fundraising

When it comes to fundraising, videos have a significant impact. We're not about to throw around statistics and create anxiety, so we've provided...
September 16, 2016

Making the Most Out of the Ordinary

One of the challenges of being a photographer is giving an ordinary subject a twist. There is a craft behind turning a familiar focus into a frame that...
September 4, 2015

Stock Photography Sites for Corporate Use

Over the years we have incorporated stock photography from sites such as iStock is the original resource for crowd-sourced, royalty-free...
July 27, 2015

Inspiration or How to Be a Leader in Visual Thinking

Inspiration noun in·spi·ra·tion | a person, place, experience, etc., that makes someone want to do or create something. Are you satisfied with merely...
February 5, 2015
Business Videos for Internal Use

Business Videos for Internal Use

Creating videos for your business is often thought of only as an expense. With some foresight, I want to show you how some internal videos can provide...
November 24, 2014
What is Branding and How Can I Create it for my Company?

What is Branding and How Can I Create it for my Company?

Have you ever looked at an ad online or in a magazine and immediately knew who the company was simply by the style? Have you wanted a product without...
July 7, 2014

Why Film and Photography Look Better on a White Sweep

It goes by many names and depends on your industry, but it is always better to film video – and often shoot corporate photography – on a CYC, cyclorama...
May 14, 2014