by Justin Difazzio During a recent internet surf session, we happened across a startling statistic: 85% or Facebook videos are watched without sound. If you had sound on, you would … Read More
Reel Tips From a Reel Pro: Crafting OC’s 2019 Demo Reel
By Dan Kapper (and Justin Difazzio) We recently asked our video director, Dan Kapper, to walk us through the process of creating our new 2019 demo reel. Wait! Demo reel, … Read More
Why Should My Small Business Give Back? Brief Answers to Big Questions Series #3
by Justin Difazzio We’re not even going to pretend to entertain the notion that you shouldn’t be giving back. Of course you should! But if you’re trying to make a … Read More
Brief Answers to Big Questions: Nailing Your Video’s Call-to-Action
One of the biggest ways to drop the ball when it comes to your video marketing is losing people with your call-to-action. If you keep someone’s attention past the first … Read More
Brief Answers to Big Questions: In-House Vs. Outsourced Creativity
It would take more time and space than any of us have to fully explore all of the pros and cons of hiring a creative team versus building one. That’s … Read More
Lifelong Learning: How We Customize Every Job for Every Client
You’ve probably heard the phrase, “You don’t know what you don’t know.” Well, in our office, what we know we don’t know could fill an entire library! One of the … Read More