Our work with leafjoy came out of our relationship with Proven Winners. They wanted to branch off into houseplants and decided to take us with them. We wouldn't have it any other way. Through this new relationship, we have been able to broaden our creativity and exercise our illustration and branding skills in fun new ways.
Brand Identity
Care Tip Videos
Illustrations
Print Design
Photography
Lush Branding
Starting from scratch, we carefully curated the leafjoy brand from logo to type to colors. Each element was carefully planned to provide the brand with fresh, lush, and bold visuals to represent the beauty and uniqueness that are leafjoy houseplants.
As our relationship deepened, we created houseplant buying guides and catalogs, providing a stunning visual for retailers and plant enthusiasts alike. Since then we have provided retail posters and bench cards for them to use in their displays at stores such as Home Depot and Lowe's to boost overall sales and build brand recognition and loyalty.
Illustrated Care
The leafjoy brand is meant to be approachable and inviting. To build that image, we created a collection of custom plant illustrations to bring personality and charm to leafjoy's branding. With each new plant category, we provided custom illustrations they can use in future projects such as care tip cards, sell sheets, animations, and ads.
We look forward to future projects as their brand expands to offer more plant varieties, more innovations, and more creative endeavors.
