Business Videos for Internal Use

Published: November 24, 2014

by Brian Oster

Creating videos for your business is often thought of as only an expense. With some foresight, internal videos can provide an actual cost savings over time. We’re not talking about potential sales but rather real savings in areas you might not have considered. Do you have an extensive training process? Are there strict safety regulations within your organization? What about new software launches? You might be missing out on the advantages and savings of using video.

Check out our bank of ways you could use video to simplify and save:

Different types of Internal Business Videos

  • New Hire Orientation: Company growth and high turnover both result in large amounts of onboard training. If you have multiple locations, don’t forget to add in the cost of travel expenses. Recording portions of your orientation could quickly recoup salary costs and time invested. It ensures uniformity in training, as well.
  • New Equipment Training: Ensure the use of equipment by new employees is 100% accurate and no details are overlooked.
  • New Software Training: For large corporations, unveiling a new software program or upgrade can generate hundreds of hours of lost productivity. Creating a video that demonstrates to employees the “need-to-know” and “how-to” information could be money well spent.
  • Safety Regulations: We all know following the rules can help save lives, but sitting through a safety meeting telling us about those rules can be incredibly boring. There are plenty of ways to make these videos interesting and informative, all while making sure everyone gets the same training.
  • Compliance Training: Do you have ISO compliance or other certifications that need detailed explaining? This is a good reason to lean on video for the same reasons listed above.
  • As you can see, there are a ton of ways to incorporate video and even more reasons why you might want to do so. The capital reason, though, (see what we did there?) is money. Video can keep costs down, training regulated, and mandatory compliance interesting. And we haven’t even mentioned these:

  • Annual Employee Refresher Courses
  • Annual Reporting
  • Corporate Comedy
  • Executive Message

This is the third and final post in our blog series answering the questions, “What can video do for my business?” and “What types of business videos are right for my company?”  Consider what some of your business’ pain points are, whether internal or external, and how a video might creatively solve that problem – possibly in a way no other media could. And if you can’t think of anything, I’m sure we could. Come in for a chat!