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Video

by Justin Difazzio During a recent internet surf session, we happened across a startling statistic: 85% or Facebook videos are watched without sound. If you had sound on, you would ... Read More

Silence Is Golden: Reaching Your Audience with the Sound Off

by Erin Nolan We’ve talked about color before on the blog. Today we thought we’d take a little different look at it. You know how color can help to convey ... Read More

OC’s Guide to Visual Elements, Part 3: Color

By Dan Kapper (and Justin Difazzio) We recently asked our video director, Dan Kapper, to walk us through the process of creating our new 2019 demo reel. Wait! Demo reel, ... Read More

Reel Tips From a Reel Pro: Crafting OC’s 2019 Demo Reel

by Justin Difazzio We’re not even going to pretend to entertain the notion that you shouldn’t be giving back. Of course you should! But if you’re trying to make a ... Read More

Why Should My Small Business Give Back? Brief Answers to Big Questions Series #3

by Erin Nolan Have you ever stopped to think about shapes? If you’re like most people, probably not. Shapes are something that are often overlooked. Sure, some geometric shapes have ... Read More

OC’s Guide to Visual Elements, Part 2: Shape

One of the biggest ways to drop the ball when it comes to your video marketing is losing people with your call-to-action. If you keep someone’s attention past the first ... Read More

Brief Answers to Big Questions: Nailing Your Video’s Call-to-Action

It would take more time and space than any of us have to fully explore all of the pros and cons of hiring a creative team versus building one. That’s ... Read More

Brief Answers to Big Questions: In-House Vs. Outsourced Creativity

Recently we hatched a plan—a plan to thank our clients for their support—a plan to bring some smiles to offices around the area. It started as a little note to ... Read More

Chinese New Year Is a Boar, But Our Client Gift Isn’t

You’ve probably heard the phrase, “You don’t know what you don’t know.” Well, in our office, what we know we don’t know could fill an entire library! One of the ... Read More

Lifelong Learning: How We Customize Every Job for Every Client

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