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What is SEO? To put it simply, SEO stands for “search engine optimization”, and it’s the key to your visibility online. For example, let’s suppose you want to find advice ... Read More

Increase Your Blog’s SEO: Keywords Are King

In one of our Friday morning creative meetings, the OC crew learned something pretty amazing about fonts and the human brain. A public school in Ohio changed the fonts of ... Read More

Readability Is Overrated – Fool Your Brain With Fonts

We know creating a video can be a time consuming and expensive endeavor, especially if you only use that video once. With long preparation times, days of shooting, and multiple ... Read More

Once is Never Enough: Getting the Most From Your Marketing Video

We’ve talked at length about how video is king in the field of marketing and advertising. Studies have proven that it’s the best way to retain information and make an ... Read More

Three Shortcuts to More Effective Communication: Video Rules

Writer Maya Angelou is often quoted saying, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Theologian ... Read More

The Power of Creative Storytelling

Coming in to the same room five days a week and staying for hours can blind you to the potential that your space might have. Take the time to look ... Read More

Blinded by Familiarity? Display Walls Might Be the Answer!

Recently, we took a day in office to evaluate what makes us tick. How are we unique? What do we do that makes people want to come back to us ... Read More

Crafting Core Values: It’s Never Too Late for a Fresh Look

You may not think it’s possible with all the cool stuff we do, but occasionally one of us takes a little trip to do some work out in the community. ... Read More

Spanning the Gap: Teaching Teamwork with Candy

We get lots of questions from clients about the specifics of video production, but the most common question we get is whether shorter videos are less expensive, and if the ... Read More

Video Length vs. Cost: What’s the Real Question Here?

2. Three Stages of Success: Nailing the Pre-Production, Production, and Post-Production. After we’ve got a solid foundation in place for a project, it’s time to start producing. Well, maybe not ... Read More

OC Creative’s Guide to Getting it Right, No Matter the Project – Part 2

1. Start with a solid foundation. Every good building starts from a solid foundation. That’s the single most important thing to get right. Without a solid footing for a building, ... Read More

OC Creative’s Guide to Getting it Right, No Matter the Project – Part 1

People are always looking for a new angle in marketing. Why not give them exactly what they’re asking for? Drones, or unmanned aircraft systems (UAS), if you want to get ... Read More

Drone Footage Takes Marketing into the Stratosphere

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